Alayna Roberts
alaynaroberts98@gmail.com | 618-971-9117

Experience

VibeSzn                                                                                                                                                                              St. Louis, MO
Associate                                                                                                                                                                    January 2024-Present
  • Demonstrated product knowledge and assisted customers in making informed purchasing decisions.

  • Orchestrated inventory management system overhaul resulting in a 20% reduction in dead stock and a 15% increase in inventory turnover rate, optimizing cash flow and profitability for the company.

  • Designed social media posts and infographics to contribute to the store's online presence and promotion of brand awareness.

Vetta Sports                                                                                                                                                           Webster Groves, MO
Bartender                                                                                                                                                    November 2022-December 2023
  • Managed adult league sessions, overseeing tasks such as managing payments, handling registrations, addressing incidents, and facilitating guest sign-ups for leagues.

  • Stocked items throughout each shift including liquor, beer, and kegs, snacks and frozen food, plates and cutlery and ice as well as cleaned all surfaces and machines thoroughly.

  • Promoted drink specials by updating the specials whiteboard while maintaining ethical and responsible alcohol service practices by checking ID’s.

The Christy Banquet Center                                                                                                                                             St. Louis, MO
Marketing Manager                                                                                                                                                        April 2023-July 2023
  • Reviewed event proposals, cost analyses and contracts, providing accurate representation of client needs and terms.

  • Developed digital features using Meta Business Suite and optimized social media graphics, email campaigns and infographics to drive increased customer spend and retention.

  • Established and maintained quarterly goals for customer KPIs and enhanced customer retention rates by 20% through targeted engagement campaigns and personalized customer experiences.

Booster                                                                                                                                                                  Maryland Heights, MO
Program Leader                                                                                                                                                               July 2022-April 2023
  • Led fundraising programs at elementary schools, oversaw a team of four team members, ensured seamless daily operations and maintained effective communication with key decision-makers.

  • Collaborated with the Client Care Consultant in meeting to review contracts, program discussions, and potential event-day complications and begin discussions of upcoming fundraising programs.

  • Completed all programs with a 90% accuracy in fundraising goals and created long-lasting relationships with key decision-makers to establish an ongoing fundraising presence on campus each year. 


Skills

Google Workspace • Adobe Creative Suite • Project Management
Squarespace • Meta Business Suite • SEO
Mailchimp • Copywriting • Videography
Keynote • AP Style • Graphic Design
Salesforce • Digital Marketing • Data Analytics

Certifications

HubSpot SEO Certification                                                                                                                                                    February 2024-March 2025
HubSpot SEO II Certification                                                                                                                                             February 2024-March 2025
HubSpot Digital Strategy Certification                                                                                                                                    March 2024-April 2025

Education

Appalachian State University                                                                                                                                                         Boone, NC
Bachelor of Science, Communication, Journalism                                                                                                                                         May 2022

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